Beymen wanted to pass on its perfect retail store experience to social media followers. We were asked to reflect the experience of the stores and to shoot short videos that would increase the visibility of the product range from cosmetics to accessories. Instead of a perfect editings of an advertising agency we offered a story from real life. That makes the viewers feel pampered, joyful and satisfied as if they are in a Beymen retail store. We offered to create a voice with an amateur spirit.
The most distinctive element of Le Koko Collectif is the ability of engaging real life stories to the created works. We chose a real life couple for our video. Our styling team aimed to match our couple's styles while choosing the pieces that reflect the vacation. This has made our video more convincing. Shooting a real life couple; Aslıgül and Erman, the message is transferred, with a entertaining tone, to the audience. To differentiate the video we used colorful sets and typographic elements. Warm and friendly voice used in the video drawn a lot of attention. Only fault is the video makes the viewers to leave everything behind and immediately go on a vacation!