When Nike brought the legendary Air Max series to modern technology and launched to the market, it had campaigns all over the world with the motto "Nike Air Reinvented". For campaigns, Nike preferred to work with the most imaginative mediums of each country. It was inevitable to meet blank-mag in Istanbul. We produced videos for digital accounts that reflect the brand in the best possible way.
We were inspired by renovation of the brand’s classical design and came out with "those who renew themselves constantly" motto. We accompained with our camera to those who have gained recognition with their work. We conveyed the inspiration, daily routines and choices of Emre Doğru, Umut Eker and Bahar Kongel.
We have developed a unique language emphasizing the colors of the designs with graphic effects, and accompanied our subjects' routine. In our videos, we develeoped a language that helped us to forestall the identity of the brand. Videos met the target audience form digital accounts.