Beymen needed a cheerful and colorful video to show the variety of shoes and bags in stores. We exchanged ideas and told them that utilizing graphic elements and vibrant colors in campaigns makes it always a big hit in digital and social channels. First our styling team chose the coolest shoes and bags of the season. Then to bring forward the selection our team either combined or chose to utilize the designs individually. The colorful and graphical set design was made by Koko Production. We decided to keep the model in the background and bring our selection into the foreground. The video, which was created for digital media channels was a big hit and it was also shown in Beymen stores.
