Altınyıldız is one of the first textile factory in Turkey which became wordly known by the quality of their fabrics. The brand is identified by their fabrics. That’s why when consumers think of Altınyıldız Classics, first their fabrics come to mind. Altınyıldız Classics met Le Koko Collectif with the desire to underline its being a modern garment brand with the same qualities and workmanship as their fabrics. The overall ambition was to increase the brand’s awareness and to highlight the collections that represent a sense of noticable elegancy in business life.
Le Koko Collectif, came up with the idea of creating a guide-catalog. In order to develop a new approach at first we analyze the collection. After reviewing the elegant suits, accessories and pre-made combinations, our styling team created new looks and brought a new breath to the classic office suits. We emphasized that the products of Altınyıldız Classics are not only suited for office life but also can be worn on weekends and casual meetings. We aimed to rejuvenate and enlarge the target audience by not only putting the brand in the wardrobes of businessmen but also in the youths.
Most distinguishing character of our collaboration is hidden in the stories we developed by still life compositions. Thus, the accessory collection stood out creatively, and we made a more striking emphasis by the help of the still life compositions, created like a color chart. We also produced helpful content that refers to the brand's tradition. We can count illustrated guide to wearing a suit as one of them.
Designing the catalog as a guide book, our aim was to show all the content we created in the most effective way. The catalog, which includes the stories behind the designs is enriched by useful tips. The layout design also offers ease of reading. In addition to the conversational tone that draws the readers’ attention immediately, the size is also very convenient for both storing and rereading. This is the first Journal we created for Altınyıldız Classics. The most important contribution we make to the brand is our ability to plan and act in advance for all communication channels. Advanced planning helps us produce content for social media accounts as well as for catalog. Thus, we increased the interaction of the brand.
