In order to rejuvenate the target audience Beymen Brasserie approached to blank-mag. They trusted and believed blank-mag was the right medium for Brasserie's new and young target audience. blank-mag is the digital magazine of Le Koko Collectif. In each issue a theme is set and contributors such as authors, illustrators and photographers are asked to produce content suitable for this theme.
An issue of blank-mag was dedicated entirely to the Brasserie culture. With our creative department we brought together the people we believe, in Beymen Brasserie and made a fashion shoot to narrate the venue. We asked these people to make routine movements they do in a café - like wiping lips or doodling to napkins. We treated the napkins as blank-mag. We asked our contributors to fill in the blanks in each issue. This time the napkins took the place of the blank-mag.
Emre Doğru, Aslı Abbasoğlu, Burcu Esmersoy, Şirin Edige, Lara Sonmez, Joana Kohen, Emel Kurhan, Nil Karaibrahimgil, Ayşe Boyner have personalized the napkins of Beymen Brasserie for us.
We celebrated our collaboration with a party we organized in Absolute Blank's sponsorship. Our creative department designed invitations from napkins. We also exhibited the napkins customized by famous names for us on the walls of Beymen Brasserie. By our help Beymen Brasserie met with the young audience.
We made a video from behind-the-scenes footage. We briefly explained the pleasant times in Beymen Brasserie.