Triwa has set out to produce watches that combines classical silhouettes with a modern combination of contemporary Scandinavian simplicity. Its motto is to transform the watch industry. By looking for inspiration outside the industry they managed to find new ways of marketing. Triwa approached Le Koko Collectif to increase the awareness, and launch the brand to Turkish market place. We brought together innovative and creative aspects of Triwa with blank-mag.
Our launch strategy had to capture the hearts of the target audience. We analyzed the designs and the story behind it. We introduced the brand to those who earn their living with creative hands, compete against time and make the most of their leisure time. We united creativity and unceasing watches. Changa's founders Tarık and Savaş, architect Sinan Erül, photographer Serkan Şedele, tattoo artist Ro Rof Rose shared their routines with us and filled in the blank pages in the blank-mag with their handwriting.
blank-mag is a digital online magazine of Le Koko Collectif. All contributors such as writers, stylists, or photographers have a blank box to fill with their works and ideas. Blank-mag chooses only to publish content that is trustworthy, useful, and supportive of creativity.
We have emphasized the innovative perspective of the brand by uniting stories of productive and creative people with Triwa watches.
Our sincerity reciprocated and Triwa met with the target audience in Turkish market place in a short time.