Lucca wanted to reach more people from social media accounts especially Instagram. The main intention was to introduce Lucca to more people. We decided to take over Lucca’s digital accounts.
Lucca is known as a night location and a party venue. We decided to change this perception and talk about the days of Lucca. We monitored successful guests from fashion, culinary, broadcasting and visual arts, having a great time in Lucca. The founder of Maid in Love; Hande Çokrak, the creator of Mehry Mu; Güneş Mutlu, Deniz Yeğin İkiışık from Rumisu, Editor in Chief of GQ Turkey; Zeynep Üner, Ayşe Dilek from Food Project, literary agent and writer Barbaros Altuğ and photographer Beste Zeybel were our guests in Lucca. We took photos of these trendsetters, in a lunch break or working in Lucca. We also chatted briefly and shared their projects in Lucca's digital accounts.
To enrich the content we analyzed the menu. We also added short videos of some of venue’s favorite drinks and meals that gave the idea of atmosphere in Lucca to viewers and enhanched the content.
By the help of the ‘Lucca meetings’ and the short content movies, we were able to increase awareness. And also Lucca's days met with new audience.