Beymen Business appointed us to increase brand awareness and introduce the brand to a younger target. Instead of a traditional one we offered them a catalog idea, which we can show fabric and sewing details, and enrich the issues with illustrations.
First, our styling team, who made detailed analysis of the collection, created young and modern combinations meticulously. Our team selected the designs that the model pose for first. We selected a face that will point out the brand’s dynamic and innovative designs. We also used still life compositions to showcase the designs that complete the looks and the product range.
We have benefited from illustrations to emphasize timeless pieces in the collection.
We have enriched the catalog by presenting stylish suggestions to the pieces that must be found in the wardrobes of elegant men.
Thus the catalog transformed in to a guide book and colored up.
To give more specifics to the consumers about the designs of Beymen Business, we shot the details of the fabrics and sewings. The catalog was created to act as a guide book enriched by style tips. We acted as our design team advised and chose the catalog size and graphic layout to be readable.
The catalog, which is far from monotonous and has a user-friendly design, has changed the perception of the brand in the market by consumers. The brand met with a young audience.