The patterns of Rumisu always tell a story. "Expedition Africa” collection as the name suggests, is inspired by the themes, colors and patterns of Africa.The Styling team chose to a differentiate the make-up tone to emphasize the story of the collection. The main colors from the designs highlighted in the face and body make-up of the model, referred to the African theme. Also, the Rumisu scarves were worn by the model as if they are the outfits of the African tribes. Thus, we have shown to the target audience how to differentiate and be unique by Rumisu products.
The emphasis we made on the designs and soul of the collection, has contributed to the awareness of Rumisu, attracting the attention we anticipated.
Postcards were designed to be mailed “from Africa with Love,” to be framed or to be used as a book separator.
