Rumisu tells a story with its patterns. Up until now, the brand has chosen to emphasize the scarves in their campaigns. Le Koko Collektif encouraged Rumisu to put the storytelling on the brand’s DNA, into the foreground.
Our styling department created imaginary bedrooms, to tell the story behind the Dreamcatcher collection which is based on dreams. And placed fictional characters in these imaginary rooms, which were inspired by the Rumisu patterns and stories behind them.
From the room of “Supergirl”; who struggle to catch up with everything in the rush of life, to the bedroom of the sleepless woman carrying the burden of life at night. We emphasized the bedrooms and routines of the characters that would correspond to the themes of the collection.
To support the campaign in social media we added our storytelling character to Rumisu’s stories. We have developed intermediate content and short stories to support the looks. It is adorned with animations and short videos where Rumisu characters are in the lead. Thus, we have enriched the brand not only with the looks we have created, but also with additional content for the adaptation of materials to the social media.
The campaign we created with an emphasis on the humoristic language of the brand attracted interest in all mediums and, contributed to the brand's awareness.